The 2025 Sportsbet.io Champion of Champions has recorded a significant year-on-year uplift in UK television viewership on ITV Sport, with figures confirming the event as one of the most watched sporting programmes across the week of 10–16 November.
The Champion of Champions not only delivered substantial growth compared to 2024, but also dominated the UK sporting landscape on multiple days—highlighting the event’s continued rise as one of snooker’s most prestigious tournaments.
The 2025 Champion of Champions’ performance on ITV Sport firmly positioned the tournament among the most-watched sporting broadcasts in the UK last week, with the event ranking as the number one most-watched sporting programme in the country on 14 November.
Across the full week the average peak time audience for 2025 rose by +12% versus 2024, with the audience to the final up by +22% compared to last year.
This places the tournament consistently at the top of UK sports viewership throughout the week, reinforcing the strength of snooker on free-to-air television and reflecting the high-quality studio and production standards delivered by ITV.
Emily Frazer, CEO of Matchroom Multi Sport, said: “These figures are outstanding and speak volumes about the continued growth of the Champion of Champions. We’ve always regarded this event as one of snooker’s most prestigious titles, and the year-on-year rise in viewership further proves that fans feel the same way. ITV’s free-to-air coverage plays a huge role in bringing top-level snooker to homes across the UK, and we’re proud to see the tournament resonating so strongly with both long-time followers and new audiences. The response throughout the week has been exceptional, and this reinforces the Champion of Champions as one of the unmissable events on the sporting calendar.”
